As we mature, what we need from fashion changes. Years ago, back when we only had copies of Mizz and Top of the Pops as our peek into the fashion world, we modelled ourselves on other people.
We wanted what they had. We wanted to look how they looked.
And isn't that what fashion is about? Seeing someone pull off a 'look' and trying it out yourself? But when we get older, and start to feel a little more sure of our individual style, we begin to trust our own judgement more and we're happier to buy pieces that can't be replicated in Vogue or Marie Clare. We're confident enough in our own style that we don't just model ourselves on the mass market anymore, we just take inspiration from it.
And that's where small businesses step in. Quirky, one off businesses who are passionate about taking great prints and great materials and turning them into staple pieces.
My local 'go-to' small business comes in the form of Reckless!Apparel - a super quad of four ridiculously fashionable ladies who have teamed together to stop mediocre fashion in it's tracks.
Of course when I heard about them launching I just had to get my hands on something, and I was lucky enough to have this beautiful Russian Doll dress gifted to me (not to mention hand made!).
It's the perfect transitional piece for Summer to Autumn. Chuck on some sandals and a pair of sunnies and you're all set for a BBQ. Team with tights, chunky boots and a cardi and you're ready to head off to work, or lectures, in the fall. With prints like this one (and the tape measure print!) that work beautifully all year, Reckless!Apparel have hit the mark in making great all rounders.
Fancy a peek at their range? First things first, follow them on Twitter to keep up to date with their latest collections and if you're itching to get your hands on a piece, you can do so via their DePop. Oh and if cute scrunchies are your thing then you're in for a treat!
Keep your eyes peeled as I'll hopefully be featuring this piece in a Lookbook soon so you can see how I style it!
The lovely ladies at Reckless!Apparel were kind enough to send me this dress, but all opinions are my own.